A Health and Wellbeing Support Worker explains how a population health management approach helps her deliver personalised care to clients in Blackpool who need more than a ten minute GP appointment: When we hear that only 20% of our health needs can be met by medical interventions it’s hard to imagine why we don’t invest our time and money more heartily in finding and fixing the other 80%. As a Health and Wellbeing Support Worker in Blackpool, along with our newly recruited Social Prescribers, I’m lucky enough to be one of thousands of people like me across the country now trying to help individuals understand what’s driving their illness and help them get well, stay well and enjoy their lives. Not only am I lucky enough to have this rewarding job, I’ve also recently been part of the NHS England Population Health Management Development Programme in Lancashire and South Cumbria which has...